The Changing Face of Retail

dolcezzaOn Wednesday, February 19, the Arlington Campus of George Mason University will host another in its RoundAbouts Speaker Series from 6-8pm at the Founder’s Hall Auditorium.  Bruce Leonard, a Principle of Streetsense will speak and then lead a discussion with Jill Griffin, Commercial Development Specialist and a representative from the development community..  If you wish to RSVP for this free event, please click here.

The retail industry is experiencing dramatic change. Its transformation has had a significant impact on “bricks and mortar” development. Fewer tenants are available to fill vacancies and new strategies must be applied in order to generate “sustainable” retail and successful main streets and shopping environments. Learn about these market trends, what is important to the new shopping demographic, and what today’s retailers demand in commercial space design.

Bruce Leonard has more than 20 years of experience designing and executing mixed-use projects throughout the United States and Europe. While directing design for Cooper Carry’s Main Street office in Alexandria, Va., he played a key role in many important projects such as Mizner Park, Bethesda Row, Santana Row and Crocker Park. Currently, as a Streetsense partner, Bruce is master planning and creating development strategies for large mixed-use projects. He has served on the faculty for The University of Shopping Centers at The Wharton School of Business and has co-authored publications for the Urban Land Institute.

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